Calcioshop – Milano

store surfacing with Screed rubber flooring is the leading e-commerce site for everything soccer in Italy. Now the brand has opened a new store in the heart of Milano and the concrete-like aesthetics of Screed play a fundamental part in the striking visuals of the interiors.

“Shop experience” has become the leading word when creating a highly-branded store: the designers are called to give shape and substance to a whole world, a world that is entered, explored, “felt” and loved. In this case, a shop where some of the most universally-known sport brands sit side by side or share the same shoe-wall, all the while maintaining visual identity.

Our Screed range allows designers to explore a rugged, concrete-like aesthetics while retaining all the ease of a rubber flooring, with the maximum guarantee of resilience, noise reduction and fast cleaning.