Starless & Starry Black
THE STYLES OF BLACK FLOORINGS
Black as a creative tool
In contemporary architecture black is the key to exclusive looks and sophisticated elegance. Black as a background brings to life every color on the foreground, and is thus the perfect choice for exhibitions and museums.
In the Mobile Art Pavillon project by Zaha Hadid Architects, commissioned by Karl Lagerfeld for Chanel, our flooring Nd/Uni is used in order to create the sharpest contrast with the white walls, modeled in the “organic” curves that have become synonymous with the Iraqi-British architect.
Communicating brand values in an institutional setting is paramount. Obviously, this communication works on many levels: rational and unconscious. Color is a powerful and effective tool.
The choice of “starry” black, lighted by bright granules (our rubber flooring Kayar designed by Sottsass Associati), is a perfect example. The setting is the restaurant of the new Mercedes HG in Rome, designed by MPPM Studio: the highest values in terms of corporate image and the exclusivity of the German car brand are perfectly matched in a convivial space.
Black for studying